Copywriting is another marketing tool that helps directly in advertising your business.

Essentially it is the writing of a text in order to advertise the products and services of a company but also to promote the brand.

It is simply written content that aims to increase the recognizability of the brand and ultimately to persuade the public to a specific action, of course this text must be published at the right time and use specific keywords for the most impact on the audience, Lazaridis Hospitality intervenes there.